Privacy policy.

Effective Date: August 1, 2026
Last Updated: August 1, 2026

1. Introduction

Susanna’s Atelier (“Susanna’s Atelier,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you:

  • visit https://www.susannasatelier.com and any related pages or websites operated by Susanna’s Atelier (collectively, the “Site”);

  • create a customer account;

  • purchase or access an online course, digital product, class, or other service;

  • register for an in-person class or appointment;

  • subscribe to our newsletter;

  • submit a form, review, photograph, video, or other content; or

  • otherwise communicate or interact with us.

This Privacy Policy should be read together with our Terms of Use, Course Terms, Refund Policy, and any other policies displayed on the Site.

Using the Site does not mean that you consent to every form of data processing described in this Policy. Where applicable law requires consent, including for certain cookies or marketing communications, we will request it separately.

2. Who We Are

Business name: Susanna’s Atelier
Location: Brookfield, Wisconsin, United States
Website: https://www.susannasatelier.com
Privacy email:susanna@susannasatelier.com

Questions or requests relating to this Privacy Policy may be sent to the email address above.

3. Personal Information We Collect

“Personal information” means information that identifies, relates to, describes, or could reasonably be linked with an individual or household.

A. Information You Provide Directly

Depending on how you interact with us, we may collect:

  • your name;

  • email address;

  • telephone number;

  • billing address;

  • shipping address, if applicable;

  • customer-account login information;

  • order and transaction information;

  • course enrollment and access information;

  • class or appointment registration information;

  • your selected course, flower design, color combination, or pricing plan;

  • communications, inquiries, and customer-support messages;

  • newsletter preferences;

  • reviews, testimonials, comments, survey responses, or feedback;

  • photographs, videos, or other content that you voluntarily submit;

  • information necessary to process a refund, credit, or dispute; and

  • any other information you voluntarily provide.

Please do not submit sensitive personal information, such as Social Security numbers, government identification numbers, medical information, financial-account passwords, or other information that is not necessary for your interaction with us.

B. Payment Information

Payments are processed by the third-party payment processor or checkout service enabled on our Site, which may include SQUARESPACE PAYMENTS / STRIPE / PAYPAL.

We generally do not receive or store your complete credit-card number, bank-account number, or payment-security code. Payment providers may provide us with limited information such as:

  • payment status;

  • transaction identification number;

  • payment method type;

  • billing name and address;

  • the last digits of a payment card; and

  • refund or dispute information.

Your payment provider processes payment information under its own privacy policy and terms.

C. Customer Accounts and Online-Course Activity

When you create an account or access a paid course, we may collect or receive information about:

  • account creation and login activity;

  • courses or pricing plans purchased;

  • lessons or videos available to your account;

  • course progress or completion information;

  • account-access dates and times;

  • customer-service requests; and

  • actions necessary to provide and protect course access.

We may use this information to deliver purchased content, maintain access permissions, troubleshoot technical issues, prevent unauthorized sharing, and improve our courses.

D. Information Collected Automatically

When you visit the Site, Squarespace and other service providers may automatically collect information such as:

  • Internet Protocol address;

  • browser type and version;

  • device type;

  • operating system;

  • referring webpage;

  • pages viewed;

  • links clicked;

  • date and time of access;

  • approximate geographic location derived from an IP address;

  • session and cookie identifiers;

  • Site activity and performance information; and

  • information about interactions with emails or advertisements, where enabled.

Squarespace explains that website operators may use its settings to control analytics cookies, IP-address collection, cookie banners, and certain privacy-request tools.

E. Information From Third Parties

We may receive information from:

  • Squarespace;

  • payment processors;

  • email-marketing providers;

  • scheduling or appointment platforms;

  • analytics providers;

  • social-media platforms;

  • fraud-prevention and security providers;

  • professional advisers; and

  • individuals who purchase a class or course as a gift for another person.

We use information received from third parties only for purposes consistent with this Policy and the third party’s applicable terms.

4. How We Use Personal Information

We may use personal information as reasonably necessary to:

  • operate, maintain, secure, troubleshoot, and improve the Site, customer accounts, online courses, and related services;

  • create and manage customer accounts, authenticate users, and maintain appropriate access permissions;

  • process orders, payments, credits, refunds, chargebacks, and related transactions;

  • provide access to purchased online courses and digital content, including the specific flower designs, color variations, or course collections selected by the customer;

  • register participants for in-person classes, appointments, workshops, or events, where offered;

  • provide customer support and respond to questions, requests, and technical issues;

  • send transactional and service-related communications, including order confirmations, payment receipts, course-access instructions, password or security notices, and material updates to purchased services;

  • maintain records of purchases, course access, communications, refunds, and customer-service interactions;

  • detect, investigate, and prevent fraud, unauthorized access, account sharing, copying, redistribution, security incidents, and other misuse of our Site or course materials;

  • understand how visitors and customers use the Site and courses, evaluate Site and course performance, and improve our classes, videos, products, and services;

  • manage customer preferences, newsletter subscriptions, and unsubscribe requests;

  • request voluntary feedback, reviews, or testimonials;

  • send marketing communications and promotional information where permitted by law and, where required, with your consent;

  • administer promotions, discounts, special offers, or surveys, where offered;

  • verify identity and respond to privacy, account-access, correction, deletion, or other legally recognized requests;

  • enforce our Terms of Use, Course Terms, intellectual property rights, and other agreements;

  • protect our rights, property, course materials, customers, and the safety and security of our services;

  • comply with applicable legal, tax, accounting, recordkeeping, and regulatory requirements;

  • establish, exercise, or defend legal claims and resolve disputes; and

  • carry out another purpose disclosed to you at the time information is collected.

Where reasonably practical, we may use aggregated or de-identified information for analytics, business planning, and service improvement. We do not attempt to re-identify information that has been de-identified, except where permitted by law for security, testing, or compliance purposes.

Susanna’s Atelier does not itself use personal information to make decisions based solely on automated processing that produce legal or similarly significant effects. However, our payment, fraud-prevention, hosting, or security providers may use automated tools to screen transactions, detect fraud, or protect their services in accordance with their own privacy policies.

5. Legal Bases for Processing

Where applicable data protection law requires us to identify a lawful basis, we process personal information on the following grounds:

  • Contract: to process purchases, create and manage customer accounts, and provide purchased courses or services;

  • Legitimate interests: to operate, secure, troubleshoot, analyze, and improve our Site and services, prevent fraud and misuse, and establish, exercise, or defend legal claims, provided that these interests are not overridden by your rights and interests;

  • Consent: to send optional marketing communications, use non-essential cookies, or use identifiable photographs and testimonials where consent is required; and

  • Legal obligation: to comply with applicable tax, accounting, recordkeeping, and other legal requirements;

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal will not affect processing that occurred before consent was withdrawn.

6. Cookies and Similar Technologies

We may use cookies and similar technologies, including local storage and pixels, to operate and improve the Site.

Necessary Cookies

These cookies are required for essential functions of the Site, such as:

  • displaying the Site securely;

  • maintaining customer accounts and login sessions;

  • processing checkout and payments;

  • remembering selections during browsing or purchase; and

  • providing access to purchased online courses or digital content.

Because these cookies are necessary for the operation of the Site, they may be used without optional consent where permitted by law.

Analytics Cookies

We may use analytics cookies to understand how visitors use the Site, such as which pages are visited, how users navigate the Site, and how the Site performs. This helps us improve the Site and our services.

Marketing Cookies

If we enable advertising or marketing tools, such as third-party tracking or ad performance tools, those technologies may be used to measure campaigns and provide more relevant promotions. Where required by law, these cookies will only be used after you make your selection through the cookie banner.

Managing Cookies

You can manage cookies by:

  • using the cookie banner or cookie preferences tool on our Site, where available;

  • adjusting your browser settings; or

  • using privacy settings offered by applicable third-party services.

Please note that disabling necessary cookies may affect the functionality of the Site, including checkout, account login, and access to purchased course materials.

7. Analytics and Third-Party Technologies

We use Squarespace Analytics to understand how visitors access and use the Site, evaluate Site performance, and improve our courses, content, and services.

Squarespace may collect information such as page views, traffic sources, browser and device information, approximate location, navigation activity, and interactions with the Site. This information is processed in accordance with Squarespace’s applicable privacy practices.

Where required by law, analytics and performance cookies will be used only after you provide consent through our cookie banner. You may manage these cookies through the cookie-preference tools available on the Site.

8. Marketing Communications

If you subscribe to our mailing list or otherwise provide valid permission under applicable law, we may send you promotional emails about our online courses, products, events, discounts, and other updates from Susanna’s Atelier. Where permitted by applicable law, we may also send marketing communications about our own similar products or services to existing customers who were given a clear opportunity to opt out when their email address was collected. You may unsubscribe from promotional emails at any time by:

We will process unsubscribe requests as required by applicable law. We may retain your email address on a suppression list solely to ensure that your opt-out preference continues to be honored. Unsubscribing from promotional communications will not prevent us from sending necessary transactional or service-related messages, including order confirmations, payment receipts, course-access instructions, password or security notices, important updates concerning purchased services, or responses to your requests.

We do not sell or provide your email address to third parties for their own independent marketing purposes.

9. Reviews, Photographs, Videos, and Testimonials

We may invite customers and class participants to voluntarily submit reviews, testimonials, photographs, videos, or images of their completed work. We will not publicly use your identifiable photograph, video, full name, or testimonial for advertising without your permission, except where you clearly submitted the content for public posting or otherwise authorized its use.

We will not publicly use an identifiable photograph or video, a customer’s full name, or an attributable testimonial for advertising or promotional purposes without the customer’s permission, except where the customer clearly submitted the content for public posting or otherwise authorized its use.

When permission is provided, we may display the authorized content on our Site, social media accounts, email communications, course materials, and other promotional materials. We may make minor edits for spelling, length, formatting, cropping, or image size, but we will not materially change the meaning of a review or testimonial.

Reviews and testimonials must reflect the honest opinions and actual experiences of the person providing them. If a reviewer received a discount, complimentary course, gift, or other incentive in connection with a review or testimonial, we may disclose that relationship where required by law.

You may contact us at susanna@susannasatelier.com to request that we stop future promotional use of your identifiable content. Such a request will not necessarily affect materials that were lawfully published, printed, distributed, or scheduled for publication before we received the request.

Participants in an in-person class may be asked to complete a separate photograph or video release before identifiable images are used for promotional purposes. A parent or legal guardian must provide authorization for any identifiable photograph, video, or testimonial involving a minor.

10. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients as reasonably necessary for the purposes described in this Privacy Policy.

Service Providers

We may disclose personal information to service providers that assist us with functions such as:

  • website hosting and operation;

  • online-course delivery;

  • customer accounts and authentication;

  • payment processing;

  • transactional and marketing email delivery;

  • scheduling and class registration, where offered;

  • analytics and Site performance;

  • file or cloud storage;

  • information technology and security;

  • fraud prevention;

  • accounting and professional services; and

  • customer support.

These providers may process personal information on our behalf or, in some circumstances, for their own legitimate business, security, compliance, or legal purposes. Their processing may also be governed by their own privacy policies and terms.

We seek to disclose only the personal information reasonably necessary for the relevant service.

Legal and Safety Disclosures

We may disclose personal information where we reasonably believe disclosure is necessary to:

  • comply with applicable law, regulation, subpoena, court order, or lawful government request;

  • investigate or prevent suspected fraud, unauthorized access, security incidents, or illegal activity;

  • enforce our Terms of Use, Course Terms, or other agreements;

  • protect our rights, property, customers, or the public; or

  • establish, exercise, or defend legal claims.

Business Transfers

Personal information may be disclosed or transferred in connection with a proposed or completed merger, acquisition, financing, restructuring, sale of assets, or transfer of all or part of Susanna’s Atelier. Where appropriate, we will take reasonable steps to require the receiving party to handle personal information consistently with applicable law.

With Your Direction or Consent

We may disclose personal information when you direct us to do so, request a particular service or integration, or otherwise provide permission.

We do not provide personal information to unaffiliated third parties for their own independent direct-marketing purposes unless you have authorized us to do so.

11. Sale or Sharing of Personal Information

Susanna’s Atelier does not sell personal information in exchange for money. We do not currently share personal information for cross-context behavioral advertising. If our practices change, we will update this Privacy Policy and provide any notices, consent choices, or opt-out mechanisms required by applicable law.

12. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to:

  • provide and administer access to purchased online courses and digital content;

  • maintain active customer accounts;

  • process purchases, payments, refunds, credits, and chargebacks;

  • provide customer support and maintain reasonable records of customer communications;

  • maintain tax, accounting, and transaction records;

  • prevent fraud, security incidents, unauthorized access, and misuse;

  • resolve disputes and enforce our agreements; and

  • comply with applicable legal, regulatory, and recordkeeping requirements.

The length of time we retain personal information may vary depending on the type of information, the purpose for which it was collected, the nature and sensitivity of the information, our operational needs, the risk of harm from unauthorized use or disclosure, and applicable legal requirements.

For example:

  • purchase, payment, tax, and accounting records may be retained for the period required by applicable law and for reasonable business-record purposes;

  • account and course-access information may be retained while the account or purchased access remains active and for a reasonable period afterward;

  • customer-support communications may be retained as reasonably necessary to respond to requests, document transactions, resolve disputes, and maintain business records;

  • photographs, videos, reviews, and testimonials may be retained for as long as we have permission to use them or as otherwise permitted by law;

  • marketing information may be retained until you unsubscribe, withdraw consent, or the information is no longer needed; and

  • limited contact information may remain on a suppression list to ensure that an unsubscribe or another opt-out request continues to be honored.

When personal information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it.

Certain information may remain for a limited period in routine backup systems or may be retained by our service providers in accordance with their own retention practices. We may also retain information where required by law or reasonably necessary for fraud prevention, security, dispute resolution, or the establishment, exercise, or defense of legal claims.

13. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.

Depending on the nature and sensitivity of the information, these safeguards may include:

  • password protection and authentication controls;

  • restricted access to personal information;

  • secure connections, such as HTTPS/TLS, where provided by our website platform and service providers;

  • account and access-management procedures;

  • data minimization and reasonable retention practices;

  • the use of service providers that maintain security measures appropriate to the services they provide; and

  • reasonable procedures for securely deleting or disposing of information that is no longer required

We review our practices from time to time and may update our safeguards as our services, technology, and risks change.

However, no website, electronic transmission, payment system, or online storage service can be guaranteed to be completely secure. We therefore cannot guarantee the absolute security of personal information.

You are responsible for maintaining the confidentiality of your account credentials, using a secure and unique password, and promptly notifying us at susanna@susannasatelier.com if you believe that your account or personal information has been accessed or used without authorization.

14. International Transfers

Susanna’s Atelier is based in the United States.

Personal information may be transferred to, processed in, accessed from, or stored in the United States and other countries where our service providers operate. These service providers may include website-hosting providers, payment processors, email providers, analytics providers, cloud-storage providers, and other companies that support our services.

The privacy and data-protection laws of those countries may differ from the laws of the country or region where you live.

Where applicable law requires safeguards for an international transfer, the transfer may be supported by a legally recognized mechanism, such as an adequacy decision, standard contractual clauses, the United Kingdom International Data Transfer Agreement or Addendum, or another lawful transfer mechanism, as applicable.

The specific transfer mechanism may be implemented by Susanna’s Atelier, the relevant service provider, or both, depending on the circumstances and applicable law.

You may contact us at susanna@susannasatelier.com if you have questions about the processing or international transfer of your personal information.

15. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

  • confirm whether we process your personal information and request access to it;

  • request correction of inaccurate or incomplete personal information;

  • request deletion of certain personal information;

  • receive certain personal information in a portable format;

  • request restriction of, or object to, certain processing;

  • withdraw consent where processing is based on consent;

  • unsubscribe from or object to direct marketing;

  • opt out of the sale, sharing, or use of personal information for targeted advertising, where applicable;

  • receive information about the categories, sources, purposes, and recipients of personal information we collect, use, or disclose;

  • appeal a denial of a privacy request where applicable law provides such a right; and

  • lodge a complaint with an applicable data-protection or regulatory authority.

You may submit a privacy request by contacting us at susanna@susannasatelier.com with the subject line “Privacy Request.”

To protect your information, we may request information reasonably necessary to verify your identity and the scope of your request. Where permitted by law, you may authorize another person or entity to submit a request on your behalf. We may require proof of that authorization and may ask you to verify your identity directly with us.

We will respond within the period required by applicable law. We will not discriminate against you for exercising a legally protected privacy right.

Certain requests may be limited or denied where permitted by law, including when we cannot reasonably verify your identity or when information must be retained to complete a transaction, provide a purchased service, comply with legal obligations, maintain security, prevent fraud, resolve disputes, or establish, exercise, or defend legal claims.

16. Children’s Privacy

The Site and our services are primarily intended for adults and are not directed to children under 13.

We do not knowingly collect personal information online from children under 13. If we learn that personal information has been collected from a child under 13, we will take reasonable steps to delete it as required by applicable law.

If you believe that a child under 13 has provided personal information to us, please contact us at susanna@susannasatelier.com.

Individuals who have not reached the age of legal adulthood in their jurisdiction should use the Site and services only with the involvement and permission of a parent or legal guardian. A parent or legal guardian should create and manage the customer account and complete any purchase made for a minor.

17. Third-Party Websites and Service

The Site may contain links to, or embedded content from, third-party websites, social-media platforms, video providers, payment services, or other online services.

When you visit, interact with, or provide information through a third-party service, that third party may collect and process information in accordance with its own privacy policy and terms.

We do not control the privacy, security, content, or practices of third-party websites or services. We encourage you to review the applicable privacy policies before providing personal information or interacting with those services.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, service providers, legal requirements, or business practices.

The revised Privacy Policy will be posted on this page with an updated “Last Updated” date.

If we make a material change, we may provide additional notice through the Site, an announcement bar, an account notification, or email, as appropriate. Where applicable law requires consent for a new use of personal information, we will request that consent before beginning the new use.

19. Contact Us

For privacy questions, requests, or complaints, please contact:

Susanna’s Atelier
Brookfield, Wisconsin, United States

Email: susanna@susannasatelier.com

Website: www.susannasatelier.com